Sony sees big benefits from customers talking about its products. People trust friends more than ads. Sony knows this. The company works hard to make customers happy. Happy customers tell others. This helps Sony sell more.
(Sony Word-of-Mouth: User Recommendation Effect Analysis)
Word of mouth is powerful for Sony. People share experiences online and offline. Positive comments build trust. New buyers feel safer choosing Sony. This effect is clear with popular items like PlayStation consoles and Bravia TVs. Owners post reviews and videos. Their excitement spreads.
Sony tracks this buzz. The company watches social media and forums. Sony sees what people like and dislike. This feedback helps improve products. Good word of mouth means less advertising cost. Sales often rise without big ad campaigns.
User recommendations drive repeat business. A person buys a Sony TV. They like it. They tell their family. Their family might buy Sony too. This chain reaction is valuable. Sony builds loyalty this way. The brand becomes stronger through shared experiences.
Sony encourages customers to share stories. The company runs contests and features user photos. This makes customers feel special. They become unofficial brand ambassadors. Their genuine praise works better than corporate messages.
(Sony Word-of-Mouth: User Recommendation Effect Analysis)
The impact is measurable. Sony sees higher sales in areas with strong word of mouth. Online mentions often predict store traffic. Positive chatter leads to real-world purchases. Sony focuses on quality and service to fuel this cycle. Satisfied users are Sony’s best marketers.