TikTok Tests New ‘AR Virtual Try-On’ Feature for Jewelry. The platform announced a trial of augmented reality technology allowing users to preview jewelry items digitally. Users can see how earrings, necklaces, or rings look on them using their smartphone cameras. The feature aims to simplify online shopping by reducing guesswork.
(Tiktok Tests The ‘Ar Virtual Try-On’ Jewelry Function)
The tool uses advanced AR and AI algorithms to map jewelry onto real-time video. It adjusts for lighting, skin tone, and movement to create realistic visuals. TikTok partnered with several jewelry brands to test the function. Selected users in the U.S. and Europe can access the feature first.
A TikTok spokesperson said the update reflects user demand for interactive shopping experiences. The company wants to merge entertainment with practical tools. Early tests show higher engagement from users exploring virtual try-ons. Brands involved reported increased interest in featured products.
The feature is accessible via TikTok’s shopping section. Users tap a “Try Now” button on product pages to activate the AR viewer. They can rotate items, zoom in, or adjust positioning. Screenshots of virtual try-ons can be shared with friends for feedback.
TikTok plans to refine the tool based on user input during the trial. Issues like accuracy for complex jewelry designs are being reviewed. The company aims for a global rollout if testing succeeds.
Privacy concerns were addressed by clarifying that camera data processes locally. No facial recognition or biometric data is stored. TikTok emphasized user control over personal information.
The move follows similar AR features from competitors like Instagram and Snapchat. Industry experts say virtual try-ons could reshape e-commerce for accessories. TikTok’s version stands out due to its integration with viral content trends.
Brands testing the feature praised its potential to bridge online and offline shopping. Younger audiences especially favor immersive tech for purchase decisions. TikTok’s algorithm will recommend try-on-enabled products based on user preferences.
(Tiktok Tests The ‘Ar Virtual Try-On’ Jewelry Function)
Expansion to other categories like eyewear or makeup is under consideration. Updates will depend on jewelry trial results. The company did not confirm a timeline for wider availability.