Google has launched a new feature in its advertising platform called Geographic Performance AI. This tool uses artificial intelligence to study how ads perform in different locations. It then suggests changes to local bid adjustments so advertisers can get better results.
(Google’s Geographic Performance AI Recommends Local Bid Adjustments.)
The system looks at data from past campaigns. It checks which areas bring more clicks, conversions, or sales. Based on that information, it recommends increasing or decreasing bids for specific regions. Advertisers can apply these suggestions manually or let the system adjust bids automatically.
This update aims to help businesses make smarter spending choices. Small and medium-sized companies often struggle to manage bids across many locations. Geographic Performance AI simplifies that task. It saves time and may improve return on ad spend.
Google says the feature is now available to all Google Ads users. It works with Search, Display, and Video campaigns. The recommendations appear directly in the campaign dashboard. Users can review them before making any changes.
Early tests show promising results. Some advertisers saw up to a 15% increase in conversion rates after following the AI’s advice. Others reported lower cost per acquisition in targeted areas. Google plans to keep improving the model with more data over time.
The company built this tool using privacy-safe data practices. It does not use personal information from users. All insights come from aggregated and anonymized performance metrics. This ensures compliance with data protection standards.
(Google’s Geographic Performance AI Recommends Local Bid Adjustments.)
Businesses that run location-based campaigns will benefit most from this feature. Retailers, restaurants, and service providers can fine-tune their ads by city, neighborhood, or even zip code. The goal is to connect the right message with the right audience at the right place.